If you're lucky, 10% of your users are already addicted to your product,
those users are your best ambassadors. Communicating with them
is one of the most important things you can do.
Frequent emails and pop-ups are distracting and alienating other users that are not yet super fans. Broadcast is the way we found in dapulse to communicate frequently and directly to those that are so thirsty for it - our super-users.